This spot promoted NBC New York’s coverage of the New York City Marathon.  In this piece I acted as a Creative Director, coming up with the concept, helping write the script, direct photography, create animations, supervise editing and sound design, and doing final compositing.   The concept was human steps representing marathon runners.  These steps were superimposed on textures of New York city roads, pavements, and sidewalks.  This promo also utilizes high emotional value, which is my favorite vehicle for advertising.